Data is the underlying force that drives modern marketing campaigns. But if you're an agency running multiple promotions across platforms, the data aggregation process ...

ETL/ELT

Top 5 Supermetrics Alternatives: Balancing Ease Of Use & Cost

By Andrew Zola on November 19, 2020

You've spent a bunch of time figuring out the best data stack for your company. It was hard work, and occasionally it was frustrating, but mostly it was fun.

Data Stack

How to Propose a Data Stack

By Anders Schneiderman on September 3, 2020

This tutorial was authored by Ahmed Shaaban, a MeasureMatch partner.

MySQL

MySQL Replication for Analytics and Visualization: A Panoply Tutorial

By Ahmed Shaaban on April 28, 2020

Xero is widely recognized as the best online accounting software for small businesses. Similar to Google Ad Analytics, Xero is a lightweight and easy-to-use analytics ...

Data Stack

Top 6 Xero Analytics and Reporting Tools for SMBs

By Shanika Wickramasinghe on April 9, 2020

At Panoply, we get a lot of customers who are looking to use Grafana to analyze data stored in DynamoDB instances. If you’ve ever looked into this, you’ve probably seen ...

Data Analysis

How to analyze DynamoDB data in Grafana

By Peter Weinberg on December 23, 2019

Twitter, the punchy platform that gave us the #hashtag, turned 13 this year.

Data Stack

Top 12 Twitter Analytics Tools

By Jason Harris on August 8, 2019

Facebook began as a dorm-room startup, and now the social platform dominates our culture. Few could have predicted that Facebook would become such a fixture of our ...

Data Stack

Top Eight Facebook Analytics Tools

By Jason Harris on July 11, 2019

One billion people use Instagram every month. 4.2 billion likes each day—to be exact. With over 25 million businesses using Instagram, the competition is fierce for all ...

Data Stack

Follow the Data: the Top Instagram Analytics Tools

By Jason Harris on June 19, 2019

I recently sat down with Aron Clymer to talk about his approach to architecting and building data stacks. Aron has built data analytics stacks and developed analytics ...

Being Data-Driven

When It's Time to Build an Analytics Stack

By Trevor Fox on November 1, 2018

Tableau is a tool that helps people to visualize and understand data quickly. You can use it to create worksheets, reports, and customized dashboards, and it offers ...

Data Stack

Tableau and PostgreSQL: How To Make Them Work Together

By Adeyinka Adegbenro on October 30, 2018

According to Gartner, more than 50% of marketing organizations use a data management platform (DMP), either directly or through an agency partner, and a vast majority of ...

Data Stack

What to do When Data Management Platforms are not Enough

By An Bui on July 10, 2018

Data preparation, part of the data management process, involves collecting raw data from multiple sources and consolidating it into a file or database for analysis. Data ...

Data Stack

Top Data Preparation Tools for Your Business

By An Bui on July 5, 2018

When we say “big data”, many think of the Hadoop technology stack. Is this the big data stack?

Data Management

Big Data Stack in Big Data Analytics | Panoply Blog

By An Bui on June 12, 2018

We use databases to store, organize, query, and process structured data in computer systems quickly and efficiently. In this post, I will highlight how two leading ...

Data Stack

MySQL vs Oracle: Key Differences Compared | Panoply

By Tarun Telang on May 22, 2018

Your company sits on an immense treasure trove of data, but tapping this data and accessing its value can be a challenge.

Data Stack

Get Stacked: Designing a High Performance, High ROI Data Stack

By An Bui on January 30, 2018

The data industry continues to impress with new tools being released every month. While we all love choices, the current data stack landscape can be overwhelming. We’re ...

Data Stack

Top Tools For A Dangerously Effective Data Stack

By An Bui on December 20, 2017

The future of any successful enterprise will hinge on its ability to harness and use massive amounts of data currently available, to improve productivity, decrease ...

Data Warehousing

Database vs Data Warehouse - What's The Difference?

By An Bui on November 7, 2017

Long before there was big data, there were computing solutions designed to store, organize, and analyze data. But just like the job of a big data architect, it's both ...

Data Stack

Selecting a Big Data Solution: Top 10 Questions to Ask

By Cheryl Adams on September 5, 2017

Big Data can be a seductive master. How can you maximize time-to-insight without going over to the Dark Side?

Data Stack

What Star Wars Can Teach us about Analytics Infrastructure

By Yaniv Leven on May 4, 2017

If you’re looking for a solution for processing huge chuncks of data, then there are lots of options these days. Depending on your use case and the type of operations ...

Data Stack

Apache Spark Architecture, Use Cases and Issues

By Alon Brody on December 20, 2016

If you recognize your data as an asset, then augmenting it simply means growing your business assets. With data augmentation, you can run manipulations on existing data, ...

Data Stack

Data Augmentation: Bringing New Life to Your Data

By Yaniv Leven on December 13, 2016

The cloud, unlike the Force, is not a mystical energy that surrounds us and binds us.

Data Stack

Castles in the Cloud: Tips for Cloud Infrastructure

By Ken Saggy on August 15, 2016

We often come across new products aiming to help us with our lives or improve our productivity. It’s in our best interests to find the best products that will minimize ...

Data Stack

Data Tools: How to Ace Product Evaluation

By Alon Brody on June 7, 2016

This is the second part in a 101 series covering Big Data concepts, terminology and technology.

Data Warehousing

How Data Structures Impact the Data Warehouse

By Moran Gilad Halevi on February 29, 2016

As a species we’ve invented some pretty nifty things. It’s practically consensus that the wheel, the printing press and the internet top the list but we don’t need to ...

Data Stack

Hadoop Alternatives: What Other Big Data Solutions are Out There

By Roi Avinoam on February 16, 2016