Twitter, the punchy platform that gave us the #hashtag, turned 13 this year.
Thankfully, it’s not a real teenager. But the iconic blue bird has done a lot of growing up, especially as a business marketing channel.
Twitter moves lightning-fast, and the half-life of a tweet is a mere 24 minutes. To stay relevant, businesses have to deliver fresh content their audiences care about and tweet it at the right times.
Twitter Analytics tools are crucial for understanding your audience, monitoring campaigns, and growing your followers. There are a ton of options out there, but it can be difficult to know which tools to trust. That’s why we’ve curated this fine, tweet-worthy list just for you!
Here’s our list of the Top Twitter Analytics Tools in 2019.
- Twitter Analytics
- Union Metrics
- Tweet Binder
- Sprout Social
Note: Tools are listed by starting price according to the company’s website. User reviews collected from G2.com.
1. Twitter Analytics
Basic, Free, Easy
We have to start with Twitter’s very own (free!) analytics tool. It is a perfect choice for beginners just starting their analytics journey.
Twitter Analytics gives you basic, but very helpful metrics like your top tweets, top mentions, and overall engagement.
You’ll also get to know your audience better. You can view your followers’ interests, education level, marital status, occupation, and even their buying style.
Knowing your followers can be your 1st step towards delivering more engaging content.
What users say: One of the best free tools out there (plus it has social listening)!
Summary: Twitter Analytics is an easy and useful tool that every user interested in Twitter analytics should know. It can help you decide what data you really need once you’re ready to dive into pricier, more powerful options. Free.
Map Your Followers
Tweepsmap gives you a super detailed geographical look at where your followers are located. You can analyze by country, state, and even city.
Community analysis is essential for targeted, intelligent marketing campaigns especially if you’re looking to break into a new part of the world.
With Tweepsmap, you can drill-down to the city level and understand specifically who your followers are and where they come from.
In addition to community analysis, Tweepsmap also does publishing and can automatically choose the best time to tweet depending on your audience and growth goals.
What users say: Helpful for region-specific marketing and reach campaigns. Users appreciate that it integrates with Hootsuite.
Summary: Extensive geographic and demographic breakdown of users (plus a scheduler). Free for basic tools, with paid plans starting at $7/month.
MentionMapp is different from other analytics tools out there. It provides a mind map analysis of your tweets, showing connections that exist between users and hashtags.
This can help you discover fresh content and profiles in your niche in a visually compelling way.
You can also create filtered maps based on tweets, mentions, and even sentiment, giving you a powerful look at how your profile is connected to others.
What users say: A unique visualization of your Twitter network.
Summary: Great for discovering new content and spotting new connections. Free, with full access starting at $9/month.
For teams that want total control of their insights, consider connecting Twitter to a data warehouse. Choosing a data warehouse like Panoply gives marketers and analysts the ability to see key metrics in one place.
You can connect to Panoply in minutes through our Twitter integration. When your Twitter data is loaded into our data warehouse you gain the ability to mix and match data views, see high-level insights, and map full-funnel recommendations.
What users say: Sophisticated social media analysis tool.
Summary: This tool is for the company serious about data-driven growth. Plans start at $325/month.
The Full Stack Analytics Giant
Hootsuite is one of the biggest names in social media analytics.
16+ million users have come to rely on it for all their social media management needs, from scheduling and publishing to customizable reports and dashboards.
You can launch and monitor campaigns, get in-depth analytics of each tweet, identify your competitors, and see which Twitter lists you’re a part of.
Hootsuite connects with 35+ social media networks and integrates with over 200+ business applications, making it one of the best full stack analytics tools out there.
What users say: Powerful, helpful, and popular for a reason.
Summary: Great for social media managers or teams who need one tool to rule them all. Starts at $19/month.
6. Union Metrics
See the Bigger Picture
Union Metrics is another behemoth in social intelligence tools. Unlike Sprout Social or Hootsuite, its focus is on data, and it can help you stay ahead of the competition.
Reports help you spot trends and identify new content across multiple brands, and you’ll get basic suggestions on how to grow your followers, including best times to tweet.
You can also track goals against your competitors and easily share customizable reports with clients.
What users say: Helpful reports and tools for understanding the big picture across multiple brands.
Summary: Solid option for larger, multi-brand teams needing advanced analytics without scheduling. Basic tools are free, with paid plans starting at $23/month.
Understand Your Followers
Knowing your audience is the best way of creating loyal, engaged followers. Followerwonk gives you in-depth community analysis. Discover who follows you, their demographics, and the times they tweet the most.
You can also discover and target potential followers with the “Search Bios” feature and easily compare your profile to competitors.
What users say: Users like the ability to search Twitter bios with keywords. Finding influencers and discovering new content is straightforward.
Summary: Followerwonk is best for getting a detailed analysis of your audience. Free, with paid plans starting at $29/month.
It’s all about data with Keyhole. Hashtag tracking and in-depth reports allow you to track multiple social media accounts. And it all integrates seamlessly into a customizable dashboard.
Keyhole offers real-time tweet tracking, essential for monitoring brand performance and measuring the effectiveness of campaigns.
You can also identify influencers in your niche, conduct market research, and discover optimal times to tweet.
What users say: They like the ease of tracking mentions and promotions, combined with beautiful dashboards and great customer service.
Summary: Popular for real-time tracking of hashtags and tweets. Plans start at $44/month and a 7-day free trial.
Advanced Hashtag Tracking
Brand24 is a popular and well-rated social listening and hashtag tracking tool. You’ll get real-time mentions of your brand, allowing you to reach out to customers instantly or to research your next campaign.
Brand24 gives you all the basic Twitter metrics you’d expect, plus sentiment analysis, a list of trending hashtags in your niche, and helps you easily find influencers.
What users say: Great customer support, easy and beautiful UI, and nice PDF reports.
Summary: Well-known and loved for its hashtag tracking performance and social listening. Starts at $49/month with a 14-day free trial.
10. Tweet Binder
Tweet Binder offers real-time monitoring of hashtags, keywords, and mentions. This lets you measure the effectiveness of your promotions and campaigns live as they’re happening.
Tweet Binder also automatically classifies and group tweets so you can better understand what makes some tweets more successful.
What users say: Users say its best feature is its live monitoring of campaigns and promotions.
Summary: Good for agencies and marketers who need live hashtag monitoring and social listening. Plans start at $88/month.
11. Sprout Social
Powerful Full-Stack Analytics
Sprout Social is a popular, full-powered alternative to Hootsuite. It’s geared towards agencies and marketers who need a single tool for multiple social media accounts.
You’ve got all the Twitter metrics you’d want—top tweets, engagement, reach, and best hashtags. You can also schedule, organize, and publish all of your tweets easily from within Sprout Social.
Social listening lets you discover all the different ways your brand is mentioned, and it gives you an in-depth analysis of each tweet. Custom reports can help you get exactly the data you need.
What users say: Users love its powerful full stack analytics despite its higher price. It has strong all-in-one features like publishing, team management, and heavy-lifting analytics.
Summary: Great for social media agencies who need a full stack tool with easy-to-customize reports for multiple social media accounts. Starts at $99/month with a free 30-day trial.
With top-class social listening, Brandwatch crawls 90+ million sources searching for mentions, analyzing conversations, and giving you powerful tools to monitor your brand at every level.
You can track keywords in 44 different languages using custom, in-depth searches. And its data-rich reports list the latest trending topics along with demographics of your followers.
Like many other high-end tools, Brandwatch offers sentiment (and even emoji!) analysis. What sets it apart from others is just how much data its capable of gathering.
What users say: Reports are customizable, extremely detailed and useful. Pricey but worth it.
Summary: Solid choice for large businesses and enterprises that wants tons of data. These herculean level reports come at a price though: $1000 / 10,000 mentions.
The Best Twitter Analytics Tool
That depends on your audience, content, and business. But once you understand your growth goals (and know your budget) you can confidently use any of these analytics tools in your next Twitter marketing strategy. Start with the important questions you need to be answered, and choose a tool from there.