Google Ads is all about efficiency. The formula for success is simple: target the right audience with the right ads at the right price. The better you do at each of ...

Data Analysis

How to Find Google Ads Negative Keywords at Scale

By Trevor Fox   |   March 5, 2020

WordPress and Google Analytics are two BI tools (Business Intelligence) that go together like peas and carrots (if you're into that sort of thing). WordPress powers over ...

MySQL

How To Combine And Analyze WordPress And Google Analytics Data Together

By Trevor Fox   |   January 9, 2020

Today I want to show you how you can combine performance metrics from three popular ad networks, Google Ads, Bing Ads, and Facebook Ads without exporting a CSV or ...

Data Analysis

Combining Data from Google Ads, Bing Ads, and Facebook Ads in Google Data Studio

By Trevor Fox   |   March 1, 2019

Being Data-Driven

Driving the Data-Driven Transition

By Trevor Fox   |   February 7, 2019

We recently worked with Aron Clymer, CEO of the data consulting firm Data Clymer to show you how you can consolidate all of your Shopify ecommerce data from any number ...

BI and Data Visualization

Building a Shopify Ecommerce Dashboard with Looker

By Trevor Fox   |   February 5, 2019

It’s a good time to be in analytics. Data analysts and scientists together comprise the No. 1 emerging occupation, poised to grow dramatically over the next four years, ...

Working in Data

How to Become an Analytics Manager: A Guide

By Trevor Fox   |   January 7, 2019

A data dictionary fully describes a dataset; it functions as a reference point to understand where a given data set came from, what it describes, how it got there, as ...

Practical Data Dictionary Design and Maintenance

By Trevor Fox   |   January 2, 2019

I recently sat down with Aron Clymer to talk about his approach to architecting and building data stacks. Aron has built data analytics stacks and developed analytics ...

Being Data-Driven

When It's Time to Build an Analytics Stack

By Trevor Fox   |   November 1, 2018