The typical customer funnel is easy to understand and is useful for creating a strategy for your entire Sales, Marketing, and Customer Success teams. However, you likely ...

Data Analysis

Advanced Customer Lifecycle Analytics with HubSpot

By Marissa Ramirez   |   June 11, 2019

The ETL approach has been the traditional approach for data warehousing and analytics. ELT is the new kid on the block. Beyond the differences between ETL vs ELT, how ...

ETL/ELT

Improving and Shortening the ETL Process with ELT

By Marissa Ramirez   |   November 9, 2018

Almost across the board, businesses are asking themselves. “How are we going to grow our business to the next stage?” No matter what industry you are in, using your ...

Being Data-Driven

5 Opportunities to Scale Your Business with Data

By Marissa Ramirez   |   October 25, 2018

Data mining is the process of deriving business insights from large or complex data sets, while data warehouses are typically the storage and processing infrastructure ...

Data Warehousing

How Your Data Warehouse Can Make Data Mining Easier and More Efficient

By Marissa Ramirez   |   October 10, 2018

Data. It’s the word that that results in billion dollar valuations, that drives industries, that creates new revenue streams, and that has introduced a “New Economy” ...

Data Warehousing

Why ETL software and Data Warehousing Are Foundational to Modern Analytics

By Marissa Ramirez   |   October 2, 2018