Take 1, take 2, take Panoply! YouTube analytics is now integrated with Panoply
Both B2B and B2C marketers and advertisers use YouTube to raise awareness of their products and services. It’s usually part and parcel of company’s social marketing mix that helps them reach their target audience.
As you probably know, each media channel has its own analytics dashboard and getting all the campaign metrics from combinations of disparate sources from YouTube, Instagram, Twitter, Facebook, and other channels can be challenging to say the least.
So how do smart, data-driven marketers get all their campaign data analytics in one place for easy querying or visualization? (Hint: NOT spreadsheets.)
Panoply puts YouTube & all your other marketing data into one place
YouTube analytics is now available as a native data connection in Panoply. The new YouTube connector empowers digital marketers to easily add and combine YouTube analytics data such as playlist and video reports as well as playback locations, traffic sources, device types, user activity, and more.
You can connect YouTube to Panoply in minutes, where you can then combine it with any marketing analytics data sources you need. Panoply instantly transforms all this data into clean tables that you can immediately query using Panoply’s standard SQL workbench for quick exploration.
What’s more, thanks to Panoply, you can seamlessly connect all your data to any BI tool to visualize and share the campaign analytics across your business. This means you can trace video views across all your marketing campaign channels and even combine it with ecommerce data or CRM data in one place to query and get a better understanding of which channel brings in the most conversions or sales.
Digital marketing data
But YouTube is just the start. Panoply lets you add any and all types of data; such as data from Twitter (paid and organic), Google Analytics, Hubspot, Facebook (paid and organic) and more.
This means you can add all your social media, search, and display ad metrics and combine it with any other data, such as ecommerce, product analytics or CRM data. You’ll have all your data in one place, giving you a comprehensive view of your analytics to gain actionable insights in near real-time.
Why digital marketing deserves a spot in your data stack:
- You can collect and analyze campaign data and get lightning fast insights from your reporting dashboards. Read how our customer, Room 214, did exactly that when the used Panoply.
- A data analytics stack can make digital marketing, ad metrics collection and analysis so fast and simple that anyone can do it.
- You can't afford to keep cobbling together spreadsheets to understand the impact of your marketing spend.
Learn more about what Panoply can do for your business with a personalized demo.